Recently Refresh Richmond held a panel discussion to discuss Online Reputation Management. The discussion gave me a few things to think about. For the past few years I’ve been wanting to have a fairly authentic presence online, and I still do – but, I need some distance between my professional online self and my personal online self for a number of reasons.

Mainly, I don’t want my friends to overloaded with information about my worklife, and on the flip side, I don’t want my clients and professional friends to be overwhelmed with pictures of my cats and crafts. It’s about getting the right information to the right people.

I already have separate blogs for my personal info and business (sadly, neither are updated very regularly). I have a personal Facebook account to manage my social networking and a LinkedIn profile to handle professional contacts. The next big obstacle to tackle is Twitter. I’ve decided to start a new Twitter account for my business.

I’m really hoping that segmenting the information I put on through social networking/media, will make it more enjoyable and valuable.