Newsletter Rates for Small Businesses & Nonprofits
These packages are ideal for nonprofits communicating to volunteers or donors; associations communicating to members; or, small businesses communicating to customers.
They are not designed for B2B communications. I can do that, but the pricing is a little different.
know-it-all
You’ve got a lot to say. Each week you have an announcement, tip or special to share with your audience. The know-it-all package includes monthly newsletter communications for an entire year, supplemented with weekly blog posts.
- Writing for 12 monthly newsletters
- Writing for 52 blog posts
- Development of content calendar for 12 months
- Assistance with list growth and management
- Assistance with distribution, if necessary
- Review of open rate and click-thru statistics to determine effectiveness
know-it-all price: $6,000
Special: $5,000 (Expires 3/31/10)
dispatch
Your newsletter messages are regular and strategic, each one is sent with a purpose and on schedule. The dispatch package is perfect for organizations or businesses who want to make their monthly email marketing more effective through strategic writing and planning.
- Writing for 12 newsletters
- Development of content calendar for 12 months
- Assistance with list growth and management
- Assistance with distribution, if necessary
- Review of open rate and click-thru statistics to determine effectiveness
dispatch price: 12 newsletters: $2,500
Special: $2,000 (Must pay in full by 3/31/10)
pen pal
A great way to help your audience get to know you and keep them updated on the latest happenings. Maybe the idea of monthly newsletters seems a little daunting, but every other month fits you perfectly. Bingo! The pen pal package was made for you.
- Writing for 6 newsletters
- Development of content calendar
- Assistance with list growth and management
- Assistance with distribution, if necessary
- Review of open rate and click-thru statistics to determine effectiveness
pen pal price: $1,500
writing home
Just like writing home to mom, you really only do it when there is big news to share. Quarterly newsletters require more strategy than any of the above packages. Too often organizations or businesses cram too much information into quarterly newsletters and readers don't have a clue on what is really important.
- Writing for 4 newsletters
- Development of content calendar
- Assistance with list growth and management
- Assistance with distribution, if necessary
- Review of open rate and click-thru statistics to determine effectiveness
writing home price: $1,000
*Newsletters, 800 words or less. Blog posts, 400 words or less.
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