London, Travel

Footwear Londoners are Actually Wearing in Autumn 2022

Last week I spoke with a London-based fashion merchandiser, and she mentioned that Londoners are not wearing boots this autumn. We talked about how the fashion industry had changed after COVID-19, and she said that many Londoners swapped seasonal boots for seasonless sneakers. Immediately, I thought about what footwear high-street fashion brands are selling and …

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Emma Chamberlain X Sunday’s Best: Aritzia Fashion Review

Aritzia launched its collaboration with Emma Chamberlain on August 30th. Aritizia’s CEO stated the importance of working with influencers in 2019, and this is Aritzia’s first collection in partnership with a mega influencer. Emma Chamberlain is an American YouTuber, podcaster, and coffee company founder. I have been following Emma Chamberlain for four years and she …