I bought an Aritzia parka in 2016 and have worn the coat religiously for the past seven years. The Aritzia parka is probably the best investment piece I have in my wardrobe and I still love it to this day. Canadians have mastered the art of creating a warm winter coat. This year I became …
I use my wallet on a daily basis. I grab it and put it in my bag before work, grab it when I need to take the tube, and grab it whenever I need to pay for something. Right now I use a Blue Q Coin purse as my wallet. It is made from 95% …
Many fashion brands are starting to wrap up their end-of-season sales which is the best time to shop for a bargain! A fashion industry insider secret is that fashion brands will try their hardest to clear out old stock at the end of their sale period. This means the largest discounts will occur a few …
Axel Arigato is a people-powered lifestyle brand that aims to bring customers together through pop-ups, album signings, magazine launches, and music events. Axel Arigato focuses on the quality, craftsmanship, and longevity of its products and hopes to integrate sustainability into every aspect of the brand in the long term. One way Axel Arigato extends the …
Last week I spoke with a London-based fashion merchandiser, and she mentioned that Londoners are not wearing boots this autumn. We talked about how the fashion industry had changed after COVID-19, and she said that many Londoners swapped seasonal boots for seasonless sneakers. Immediately, I thought about what footwear high-street fashion brands are selling and …
Aritzia launched its collaboration with Emma Chamberlain on August 30th. Aritizia’s CEO stated the importance of working with influencers in 2019, and this is Aritzia’s first collection in partnership with a mega influencer. Emma Chamberlain is an American YouTuber, podcaster, and coffee company founder. I have been following Emma Chamberlain for four years and she …
I recently watched the Netflix documentary, White Hot: The Rise & Fall of Abercrombie & Fitch, released on April 19th. I was a young teen during the rise and fall of Abercrombie, so I was excited to see Netflix’s perspective on the fashion company. I remember being thirteen and walking by Abercrombie and Fitch and …
My favorite part of the holidays is the light displays that brighten up the darker, shorter winter days. There are many light displays in central London, and my favorite is always the luxury shop displays. This blog post will highlight my top luxury window decorations for 2021, where to find them in London, and a …
The best time of the year is upon us! October through January always brings about many birthday parties, Christmas parties, and New Year parties. Many high-street brands increase their advertising for special occasion and partywear, and even come out with collections solely focused on what to wear to parties. Party attire is my favorite attire, …
Since recently moving back to London I walk by an & Other Stories shop at least once a week. There is a location that is a five-minute walk from my university and I love checking out the window displays. The days are slowly becoming shorter and colder as winter approaches. When it is chilly out …