My favorite part of the holidays is the light displays that brighten up the darker, shorter winter days. There are many light displays in central London, and my favorite is always the luxury shop displays. This blog post will highlight my top luxury window decorations for 2021, where to find them in London, and a few top-notch, non-fashion displays.
New Bond Street, Mayfair
If you are in search of the best luxury window displays, I recommend heading to New Bond Street in Mayfair. Many brands have their flagship stores on New Bond Street, and this is where you will see the most effort put into a brand’s Christmas display. I recommend starting at the northern top of New Bond Street, by the Bond Street underground station, and walking south. Most brands have some sort of window display, but the first stand-out display you will see is Chanel.
Chanel’s display is beautiful and elegant. This display looks great during the night or on a cloudy day. I recommend looking at all these lights near sunset (around 3:30pm) so you can experience them in the light and dark. The next display you will walk by will be Bulgari.
Following Bulgari, you will walk by Cartier. Every year, Cartier has an iconic display on New Bond Street and this is often what comes to mind when people think of luxury brand Christmas window displays. Directly across the street from Cartier is Ralph Lauren which also has a beautiful display this year. There is a little Ralph’s cafe in the front of the store and some seating outside where you can sip coffee, admire the street, and watch people take photos in front of the Cartier store.
Old Bond Street, Mayfair
Walk a little further and New Bond Street turns into Old Bond Street. At this junction, you will run into the Tiffany & Co. display. This is another beautiful display that is different from the rest. Almost across the street from Tiffany & Co. is the Stella McCartney store. Stella McCartney claims that the lights on its winter display are 100% powered by renewable energy. I recommend seeing the Stella McCartney display at night because it is not as impressive in daylight.
Berkeley Square, Mayfair
Leave New Bond Street and head over to Berkeley Square Gardens to see the festive gingerbread house display put on by Annabel’s and Swarovski. This is one of the most festive winter window displays and is one of my personal favorites.
Right off Berkeley Square is Davies street where you will find Hedonism Wines. Hedonism Wines has a beautiful winter/north pole-themed display with lots of fake snow.
Mount Street, Mayfair
Keep walking north and you will find Scott’s restaurant on Mount Street. Scott’s winter display is along the same line as Tiffany & Co’s. I recommend checking out this display since Scott’s is in the neighborhood.
Happy Holidays!
XO, Alicia
How beautiful! Thank you for the pictures.