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Trend Watch

Mohair: The Mysterious Material Used in the Most Popular Scarves

Over the past couple of months, oversized, printed scarves have appeared all over social media. ACNE Studios scarves were the first to infiltrate fashion influencers’ Instagram and TikTok pages and the trend spread rapidly. These popular scarves have a brushed wool appearance and are described as “mohair blend” scarves. Many fashion brands have come out …

Trend Watch

What’s New at & Other Stories + A/W Fashion Inspiration

Since recently moving back to London I walk by an & Other Stories shop at least once a week. There is a location that is a five-minute walk from my university and I love checking out the window displays. The days are slowly becoming shorter and colder as winter approaches. When it is chilly out …

Market Research, Trend Watch

Trend Watch: The Trends WGSN Forecasts For S/S 22

Through my internship I was invited to attend WGSN’s Spring/Summer 22 Trends Digital Discovery Session. The event took place today and was very inspiring. This blog post will provide a recap of the event and will cover the trends forecasted for next year. This is the first seminar I was invited to and I am …

Boston, Market Research, Travel, Trend Watch

Top 3 Popular Outfits For a Night Out in Boston

This past weekend I attended my friend’s college graduation in Massachusetts. On Saturday we went into Boston and had dinner on Newbury Street. Our outdoor dining table was practically on the street, making it perfect for people watching. If you have never been to Boston, Newbury Street is a popular destination filled with boutiques, restaurants, …

Trend Watch

Basic White Tees: What’s Trendy and How to Style

Basic white tees are a wardrobe essential all year round, but they are especially perfect in the spring and summertime. This week I researched what type of tees are on the market so you will be prepared for this year’s spring/summer trends. 1. Muscle Tees This spring and summer season, fashion brands are emphasizing shoulders …