Are Reformation stores better in the UK than in the US? Yes. I have always been intimated by the store model/layout in the US. In the US, Reformation stores only display one sample piece of each clothing item and you have to ask the store associates for a specific size if you want to try something on. I remember when the Reformation store opened in Washington, DC and it was a revolutionary idea to only have a few samples on the shop floor. Traditionally, if you walk into a high-street brand like Reformation, you will see a store filled with clothing and will see multiple sizes at once. On the other hand, if you walk into a luxury brand, you are more likely to see empty spaces with a select few items on display. Only displaying one example piece on the floor makes shopping at Reformation feel intimidating rather than a fun, casual experience. Last year, a Reformation store opened a short walk away from my London apartment, so I went to go check it out. The store model was completely different from the US store model, and immediately the store felt more inviting. In the front of the store, there is a small, curated vintage section. In the back of the store, there are multiple sizes of Reformation’s own-label items on display. The shopping experience was pleasant and made me want to give Reformation clothing a second chance. Reformation reminds me a lot of the Canadian brand, Aritzia. I love the pieces but hate the prices!
Spring is in the air and with it comes spring clothing! Reformation’s strong suit is their spring and summer clothing, so it’s the perfect time to take a look at what’s new at Reformation.
Platform Sandals
What’s more spring than platform sandals? I love the new Maize platform sandals in the colour gold. They can easily be dressed up or dressed down with a casual spring dress or jeans. Shop the Maize sandals here: £248
Floral Patterns
Nothing screams spring more than floral pattern! These are my favourite new floral dresses and tops from Reformation. Shop from left to right: Liza Top £130, Annabell Dress £218, Novena Top £130, Celestia Dress £285
Linen
It finally feels like spring and summer when you bring your linen pieces out from storage. Reformation released new linen pieces that are perfect for your spring wardrobe. Shop from left to right: Capri Top £150, Aubree Dress £98, Isla Jumpsuit £218
Shop Reformation New This Week HERE.
XO, Alicia
